Dominating the tablet market in its infancy, yet with almost 71% market share in the first quarter of 2012. This market share decreases more, and to the benefit of Samsung which is increasing its share as shown in the graph made by Business Insider:
Thus, with 71% market share by the beginning of last year against 15% for Samsung, Apple began gradually to lose its dominant position in tablets, a loss that was especially obvious to the 3rd quarter last year when the company was left with 51% market share to not only finish 28% in the 2nd quarter of this year 2013.
On the other side, we see a slight increase of Samsung in the field, as to the second quarter of last year, the company had only 8% market share, while in the second quarter of 2013, the latter showed 18%, which is an increase of 10% in one year, thanks to its Galaxy Tab range.
This decline is probably due to the lack of new products that are being felt among fans of the Apple brand, pushing them to turn to other manufacturers. For its part, Samsung is a good alternative for disillusioned Apple offers each year several product lines, although its 10-inch tablets are not particularly successful. Finally, we can also notice the stagnation Asus and the evolution of the Microsoft brand in this market.
Anyway, this market share is often influenced by the release of a new product. One can for example notice a decrease in the Amazon to areas in the first and second quarter of this year, when the firm had not yet revealed its Kindle Fire HDX. By cons, we can expect an increase in the part of Apple to the last quarter of 2013 following the launch of its new iPad ranges during the keynote yesterday.
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