Saturday 26 October 2013

Samsung ordered to Taiwan for outrageous advertising practices

We have seen several times in these columns: Samsung is far from the most skilled builder when it comes to the comm. Nag, sophomoric or moved: sometimes it goes sometimes it breaks.
Last year, Samsung did not hesitate to do it several times in the sexist stereotype to sell its products. The manufacturer had a clear idea and ariérée of women and had to use to highlight a particular aspect of its smartphones. It also remembers the advertising campaigns in Australia or elsewhere surfing Apple's woes with its Maps. Finally come to mind these total advertising campaigns found in the Paris subway and elsewhere, where the walls are completely covered by the products of the firm, when it is not buildings undergoing renovation.
In short, Samsung and advertising, sometimes it goes away. But did you think it could go that far?Consider this: in Taiwan, the company went so far as to employ people to destroy the image of HTC on discussion forums on the internet. Imagine that critics of a particular brand are paid by the manufacturer: we often think, Taiwan, Samsung has dared. This small manipulation of minds has not gone unnoticed and the Agency for Competition in Taiwan reacted quickly: Samsung is now 340,000 dollars , or about 300 000 by way of a fine.
That will not be enough to curb the manufacturer's race: this amount is ridiculous for him. That said, it may be possible to create a precedent or case law for such acts of sabotage advertising are no longer used in the communication. As a reminder, Samsung had already been condemned by the last court to pay 10,000 dollars in fines for misleading advertising about one of its entry-level Galaxy year. Hopefully the second wall is more painful.

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